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  • Ismail Zein El Dine

Company that will survive for 100 years

We are a young company, growing up in our sixth year of business. We aim to absorb various things from our surroundings, acquire nourishment and boost our strength, and to become one of the few foreign-originated Japanese companies to have a 100-year history.

It is said that Japanese companies with a 100-year longevity are rare, and the theory that the average life span of a company is 30 years is an established fact.

What are the conditions for a company to be able to adapt to the changing environment and survive for another 100 years?

The bar is higher than ever before.

This is because it has become very difficult to foresee the future. There are two reasons for this.

1. The advent of IT and the inability to cope with change and speed.

2. The trend towards globalization. Fortunately, we have a strong team that can predict the future and formulate corporate strategies.

Our CEO Ismail was on a business trip to Dubai. As a global company, one of the strengths of our company is our global business connections. So, he said that there are many great products in Japan, but they are not yet available abroad. He thought it would be a good idea to introduce Japanese products to overseas markets and help them to do business with us. We have introduced many Japanese companies to companies in the Middle East area.

If you are interested in discovering unknown Japanese businesses and bringing them to your home ground, please contact us.

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